Flying Eze and its trusted partners need your
permission to store and access cookies, unique identifiers, personal data, and information on your
browsing behaviour on this device. This only applies to Flying Eze. You don’t have to accept, and
you
can change your preferences at any time via the Privacy Options link at the bottom of this screen. If
you don’t accept, you may will still see some personalised ads and content.
Cookies, device identifiers, or other information can be stored or accessed on
your device for the purposes presented to you.
Ads and content can be personalised based on a profile. More data can be added
to better personalise ads and content. Ad and content performance can be
measured. Insights about audiences who saw the ads and content can be derived.
Data can be used to build or improve user experience, systems and software.
Precise geolocation and information about device characteristics can be used.
If you don’t want to accept, please select Read More option below where you can also see how and
why your data may be used. You can also see where we or our partners claim a legitimate interest and
object to the processing of your data.
ADIDAS have revealed an incredible new advert to celebrate Lionel Messi’s final World Cup that features him playing against FOUR versions of himself.
The German sporting giants, who sponsor both the 35-year-old and the Argentina national team, released the stunning clip today.
Titled “The Impossible Rondo”, they describe it as a celebration of Messi’s World Cup career over the years.
And it features shots of him from each of his outings at past tournaments and his modern day self enjoying a kickabout – which would make a pretty much unbeatable five-a-side team.
A statement read: “Combining real footage of the Argentinian forward from 2006, 2010, 2014 and 2018, adidas makes the impossible, possible with a one-of-a-kind Messi vs Messi rondo warm up.
“Created using the latest in artificial intelligence and VFX, the film showcases the last 18 years of the world’s greatest player, celebrating his achievements in an unexpected way.”
Adidas added: “Complete with his haircuts, Argentina shirts and adidas boots across the previous five tournaments, historical and present-day footage of Messi was used to produce the different, de-aged versions of him.
“This was then applied to body doubles to allow the ‘impossible’ warm-up to come to life.”