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Grandson of huge UK TV star makes rare public appearance on hit show – but can you guess who it is?

Published on March 27, 2025 at 09:09 PM

THE grandson of a huge UK TV star will make a rare public appearance tonight.

The Apprentice continues tonight on BBC One with another challenge which will see another candidate sacked by Lord Sugar.

Joe Baron will appear on The Apprentice tonight
He is the fourth eldest grandson of Lord Alan Sugar
Lord Sugar and his wife Ann, pictured with Joe's mother Louise

Before the dramatic boardroom showdown, the remaining entrepreneurs will be tasked with selling live on TV.

Flying Eze can exclusively reveal Lord Sugar will be tuning into the shopping channel as the candidates try their hardest to bag sales.

However, he won't be alone as his fourth eldest grandson Joe Baron will be by his side, judging each contestant's attempts.

A source said: “Alan is very proud of Joe, who is already making a name for himself in the business world.

“They make such a great duo on screen together and both jumped at the chance to appear together in the episode.

“It was a great day filming, and also a great way for both men to spend time together.”

Joe, 21, is already on the way to become a tycoon himself having become the managing director of Amstrad Digital.

The firm – which is owned by Lord Sugar – is a marketing agency.

Joe is the son of Lord Sugar's daughter Louise Jane Sugar and lives with her in Chigwell.

The Apprentice airs tonight at 9pm on BBC One and iPlayer.

The Apprentice winners who have quit

By Conor O'Brien

Since The Apprentice launched in 2005, Lord Alan Sugar has crowned several winners.

In 2011, the prize changed from a job working under Lord Sugar to a £250,000 investment partnership.

While some past winners work with Lord Sugar to this day, other collaborations have long ended.

Here is a look at some of the winners who have quit working with the business giant.

  • Tim Campbell: After winning the first series, Tim (who was 26 at the time) secured a position at Lord Sugar's company Amstrad on a £100,000 salary. After two years, Tim left to start a perfume business – although this was later abandoned. Since 2022, he has been back on The Apprentice as one of Lord Sugar's aides.
  • Lee McQueen: Having won series four in 2008, 30-year-old Lee McQueen was assigned a position at Amscreen. He left the role after two years in July 2010.
  • Yasmina Siadatan: Yasmina, who won The Apprentice in 2009, fell pregnant four months into her £100k-a-year role. She worked for Lord Sugar for 12 months but chose not to return after her maternity leave.
  • Stella English: 2010 winner Stella English went on to work for Lord Sugar's Viglen after time on the BBC show. However, she walked out after 13 months of employment when told her contract would not be renewed and claimed she was just an “overpaid lackey”.
  • Mark Wright: Australian-born Mark won in 2014 and used the £250,000 investment to found digital marketing agency Climb Online. He parted ways with Lord Sugar in 2022, selling the business for an estimated £10million.
  • Joseph Valente: Former plumber Joseph won the BBC show in 2015. However, he and Lord Sugar ultimately ended their working relationship after 18 months.
  • Alana Spencer: Alana partnered up with Lord Sugar after winning in 2016. She claimed the top spot with her cake business Ridiculously Rich. The pair worked together for three years – until Alana ultimately bought out Lord Sugar.
  • James White: In a one-time situation, James was one of two Apprentice winners in 2017. Three years after he won the show, Lord Sugar left the IT recruitment company, but reportedly let him keep the £250,000 investment.
  • Sarah Lynn: Sweets delivery businesswoman Sarah was the other joint winner in 2017. She and Lord Sugar parted ways in September 2022.
  • Carina Lepore: After winning The Apprentice in 2019, Lord Sugar put a £250,000 investment in Carina Lepore's Dough Artisan Bakehouse business. However, the pair ended their partnership in 2023.
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