Major jewellery chain with 89 stores to close three ‘no longer viable’ shops this weekend

A BIG name on the high street is set to lose a little sparkle this weekend as it shuts three more stores for good.

Beaverbrooks, the major chain with 89 shops across the UK, is swinging the axe on its Huddersfield branch on Saturday — followed by closures in Croydon and Sutton Coldfield on Sunday.

All three shops have launched a huge closing-down sale, with everything now 50% off.

A message on the Beaverbrooks website reads: “We’d like to say thank you to all our customers for visiting our store over the years and for celebrating your special moments with us.

“Please do visit us and shop our closing down sale to save 50% on beautiful diamonds, jewellery and .”;

It comes after Flying Eze exclusively revealed that across March and April due to stores being “no longer commercially viable”;.

So far, five stores have already closed their doors, including two in — East Kilbride and Dundee — on March 16.

Beaverbrooks also shut shops in Fort and High Wycombe on March 23, with this weekend’s three closures completing the list.

Managing director Anna Blackburn said the decision followed a detailed review of performance.

She said: “We aim to retain as many colleagues as possible within other Beaverbrooks stores or the wider business, and are working closely with each individual affected to provide them with options for their specific needs, supporting them with their next steps whatever they may be.”

She added that bosses “delivered the in person to every team member”;.

The jewellery giant is shaking up its footprint this year, with a brand new store set to open in Harrogate on April 11. Some existing shops are also getting a revamp.

In accounts filed with , Beaverbrooks revealed profitability in the 53 weeks to March 2, 2024, had fallen “considerably”;.

It said: “Despite increasing turnover and market share, profitability for the period was reduced considerably which reflects significant and broad increases in costs.”;

The company blamed the dip on rising staff wages and the cost of refurbishing its properties.

It’s not the first time Beaverbrooks has trimmed down — the Romford store in also closed last month.

Retail experts say closures don’t always signal trouble — sometimes shops are moved or shut based on changing demand and local .

Beaverbrooks isn’t alone in scaling back.

A one of its popular stores, leaving shoppers furious.

, inside ‘s Belle Vale Shopping Centre, is set to close at the end of the month.

The much-loved chain, which has more than 800 stores across the UK, confirmed the closure will take place on May 6 after being served notice on the lease.

A spokesperson for Poundland said: “We know how disappointing this will be to customers and colleagues.

“Whenever we have to close a store in these circumstances, we do all we can to look for other opportunities for colleagues and that work is now underway.

“We’d like to thank customers at Belle Vale for their support – and look forward to welcoming them at our other stores across Merseyside.”

Locals took to to share their frustration. One post read: “Another shop closing down. Good luck to the staff and hope they find another job soon.”;

Another user blasted “greedy landlords”; and said: “There won't be anything left poor staff.”;

One commenter added: “Its wrong some of the workers in there have been loyal workers in there for years.

“Bellevale owners don't give a (monkeys) about the shops or the community.

“They're greedy and either want ridiculous rent and contracts or they want to force people out so they can flatten it.”;

The closure follows a rocky period for Poundland, with parent company Pepco reporting a £641million fall in profits last year.

The retail giant is now reportedly considering a sale of the business to focus on its operations.