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From copycat cowboy to barely there dress dupes & lingerie rip-offs, all the ways Maura Higgins copies Kendall Jenner

Published on March 23, 2025 at 10:00 PM

THEY say imitation is the sincerest form of flattery, so Kendall Jenner should be feeling chuffed.

After all, not everyone has their own Irish copycat to lovingly reproduce all their party looks and red carpet moments.

Woman in cowboy hat and jeans sitting in a stable.
Copycat Maura Higgins lovingly reproduces Kendall Jenner's party looks and red carpet moments
Kendall Jenner at a rodeo wearing a "J'adore Cowboys" tank top and denim skirt.
Kendall's look is often copied by Maura who appears to clip at the heels of the trendsetter

Step forward fellow reality star Maura Higgins, whose recent fashion choices show she is clipping at the heels of trendsetter Kendall, 29, often stepping out in identical outfits or expertly mirroring them with just a few tweaks.

So is the 34-year-old former Love Island finalist deliberately copying her?

We couldn’t say. But if not, these images show a hell of a lot of coincidences.

As for their lives beyond the snaps, the ladies have more in common than you may think.

They are both brunette beauties and share high-profile dating histories as well as humble beginnings on our screens.

But while Kendall is a fashion runway powerhouse worth £60million, Maura’s got a little further to climb to match her.

In the meantime, she is probably wishing for a little less notoriety after her illicit kiss with McFly singer Danny Jones earlier this month caused a showbiz scandal.

Maura’s working hard to distance herself from the bad headlines by focusing on her work – and being Kendall’s most convincing carbon copy.

She did it again this weekend when she donned a Western-themed cut-off top like her idol.

Here, we survey her efforts . . . 

BEST BUDS

KENDALL wore this black latex-meets-floral dress to the 2019 Emmys.

And it clearly left a lasting impression.

Kendall Jenner at the 71st Emmy Awards in a floral gown.
Kendall wore this black latex-meets-floral dress to the 2019 Emmys
Maura Higgins at the National Television Awards.
Maura recreated Kendall's look for Britain’s National Television Awards five years later

Five years later, Maura recreated the look for Britain’s National Television Awards.

Who wore it best?

We give them both their flowers.

IN THE JEANS

THEY’RE not related, but it looks like Kendall and Maura might share some genes – or at least some jeans – after all.

Kendall was the first to flaunt the ripped Levis look, with bare, toned abs and big hoops, dressing down for her birthday celebrations in 2017.

Kendall Jenner wearing a white crop top, light wash jeans, and sparkly boots.
Kendall was the first to flaunt the ripped Levis look in 2017
Maura Higgins leaving a restaurant.
Maura rocked this same vibe, with a slightly more formal tiny crop top for a dinner date in 2021

Maura then rocked the same vibe, with a slightly more formal tiny crop top for a dinner date in 2021.

FLOWER WOWER

KENDALL let her poppies pop out in this daring ensemble, which she wore for a yacht party in 2023.

Then, six months later, Maura took her cue, posing at the AO Arena in Manchester for a celebrity boxing match – and flowering before our eyes into a fully fledged Kendall clone.

Kendall Jenner on a yacht wearing a short black dress with red accents.
Kendall let her poppies pop out in this daring ensemble, which she wore for a yacht party in 2023
Maura Higgins at a black carpet event.
Maura posed as a fully fledged Kendall clone with this look

BRA-VO, LADIES

AS an in-demand print and runway model, Kendall has brands queuing to enlist her for campaigns like this sultry one she did for La Perla.

But thankfully, she’s got a clone on this side of the Pond who can fulfil the extra demand.

Kendall Jenner modeling La Perla lingerie.
Kendall did this sultry shot for La Perla
Maura Higgins posing for Ann Summers.
Maura’s hot snaps for undies firm Ann Summers in 2019

Judging by Maura’s hot snaps for undies firm Ann Summers in 2019, she can work it just as well for the cameras.

HEEL MEET AGAIN

NOT content with nabbing her all-black over-the-knee boot ensemble, Maura even posed in exactly the same way for this 2023 snap.

It came four years on from runway idol Kendall debuting the ­flexible and leggy look for a Stuart Weitzman fashion campaign.

Kendall Jenner in Stuart Weitzman boots.
Runway idol Kendall debuted this ­flexible and leggy look for a Stuart Weitzman fashion campaign
Woman in black bodysuit and boots doing a backbend.
Four years later Maura even posed in exactly the same way

UNDIE COVER

OH pants!

Looks like Maura’s been caught out again, this time for borrowing Kendall’s “black tights and knickers on show”; look for a shoot with fashion brand FWRD in 2022.

Kendall Jenner leaving a photoshoot, carrying sunflowers and a Bottega Veneta bag.
Kendall's ‘black tights and knickers on show' look for a shoot with fashion brand FWRD in 2022
Maura Higgins at a screening for the Prime Video documentary series, Molly-Mae: Behind It All.
Maura wore this identical look at a special screening three years after Kendall

Three years on, in January, the clothing clone showed off her identical look at a special screening for new Prime Video show Molly-Mae: Behind It All.

BLING TWICE

WE all know that diamonds are a girl’s best friend.

But so is grabbing as much attention as possible in sheer dresses in front of the paparazzi.

Kendall Jenner at the Met Gala in a sheer, beaded gown.
Kendall pulled off the double-whammy first at the Met Gala
Maura Higgins at the Pride of Britain Awards.
Maura wore this dazzling gown for the Pride of Britain awards

Kendall pulled off the double-whammy first, attending the Met Gala in 2021 in a Givenchy dress covered in diamonds and not much else.

Then Maura took up the mantle, wearing her own dazzling gown for the Pride of Britain awards later that year.

Sparkling results all round.

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