WHETHER it’s on a reality show or in real life, one thing is certain – Maura Higgins is truly unforgettable.
Since her , the 34-year-old, who is known for her “fanny flutters”; quote on Love Island, has proven she is already jumping on to her next big venture.
Now, having caught Hollywood’s eye, the Irish beauty is poised to – and last week she “boasted”; on of becoming a L’Oreal ambassador, joining and .
And just before that the reality star was enjoying brunch with .
These career moves come just after the ‘ she shared with Danny, who shares his seven year old son Cooper with his wife Georgia, at a Brit Awards after-party.
PR expert Nick Ede believes that although her moves may be “cold and ruthless”; it’s “business as usual for Maura”; who is now only set to earn even more since the kiss.
“Maura Higgins is set to explode in the USA,”; he says.
“She’s catching the eye of the elite with her sensational looks and her brand partnerships. She's making herself Hollywood's hottest property.
“Maura has cleverly used the illicit kiss to go further in her career.
“It might seem ruthless that she has completely ignored the saga, jetted across seas to America and is continuously boasting about her career moves on Instagram, but she’s doing all the right things to catch Hollywood’s eye.
“Hollywood loves someone who can hit the headlines and handle them with ‘ease’ too.
“Maura is her own best advert and she uses social media to show the results of her hard work and her brilliant networking skills.
“Her move to the USA is setting her up for great things. With her Irish lilt and her stunning looks, who knows she could be the next bond girl.”;
Here, we take a deep dive into the five ‘ruthless moves’ has done since thatkiss to prove she is one step above from the rest.
1. The Kardashian Theory
Taking a leaf from Kim Kardashian’s book, has moved swiftly on from the “drunken kiss” without making any comment about it.
Whilst Danny shared an to his “wife and family for ”;, Maura hasn’t made a comment.
Instead, she has posted glamorous and sexy photoshoot pictures for her 4.1million Instagram followers, whilst also showing her life in America.
Nick says: “Like the Kardashian clan she's not commenting or playing into a narrative.
“It could be perceived to be cold and ruthless but she's making sure that her ambitions and career are the most important things in her life.
“She may look like she's deflecting from the negative media around her by posting her glamourous images but for her it's business as usual.
She is hot property and brands on both sides of the Atlantic are desperate to sign her up for work
A source
“She's building her own personal brand to be powerful, in control and it’s clever too.
“All PR is good PR at the end of the day.”;
2. Jetting across seas
Maura jetted to with the married singer broke.
The Irish star told fans she was heading to for an “exciting shoot”.
Nick says: “By leaving the UK and flying to the US and not commenting on the damage the kiss potentially has caused she is extracting herself from the issue but also making sure that all eyes are on her.
“Maura is doing what she needs to do to keep herself in the headlines and away from any scrutiny from the kissing incident.”;
3. Brunching with Margot
Earlier this month, , writing on Instagram: “When invites you to lunch... you go!”
The pair, both 34, ordered a whole bottle of Margot's own gin, Papa Salt Coastal gin, to the table.
Maura shared a video of their afternoon celebrating Margot's gin being stocked in the UK, and wrote over the top of it: “Got me on shots at 2pm WHAT A WOMAN!!!!”
4. Hanging with A-listers
Last week she also after getting an exclusive invite to Kim's leisurewear brand Skims' pop un diner in Los Angeles.
Nick says: “Maura is super savvy with how she posts on Instagram and who she gets seen with.
“In the world of showbiz, it’s important to be seen with ‘the right’ people, and these two are the biggest stars in Hollywood right now.
“Maura is showing she is a cut above the rest by socialising with these A-listers, and why not.”;
5. Big brand deals
Maura has shared her brand partnerships online and they aren’t tiny ones either.
The star is said to be “relieved”; to have been offered work from L’Oreal, who have offered her six-figures having been impressed with her shoot for MAC cosmetics.
She also is the face of Oh Polly too.
A source exclusively told Flying Eze Newspaper: “She banked her first million a year after leaving and she’s on course to more than double that over the next eight months.
“As well as her huge deal with L’Oreal, her latest for sold out immediately.
“She is hot property and brands on both sides of the Atlantic are desperate to sign her up for work.”;
Nick adds: “Whether it's hanging out with the A-listers like or building brand partnerships with brands like L'Oreal who have ambassadors like Eva Longoria and , Maura is aligning herself with the right people making all the right moves and doing it in style.”;
