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Meghan Markle admits As Ever ‘overwhelms’ her & says stressing about celebs unboxing products keeps her up until ‘3am’ 

Published on April 08, 2025 at 10:55 AM

MEGHAN Markle has opened up about how her As Ever brand has “overwhelmed her”; and she’s had nights starting up until 3am worrying about the business.

Speaking on, which aired today, the Duchess of Sussex, 43, opened up about her

Meghan Markle in a white shirt.
Meghan Markle has opened up about feeling ‘overwhelmed' about her As Ever brand
Honey being poured onto a croissant at an outdoor brunch.
Meghan's brand launched last week, following her With Love, Meghan Netflix show
Product shot of As Ever brand food and beverage items.
As Ever sold out in under an hour and includes £11 jam and £22 honey

The mum-of-two sat down with her friend, founder Whitney Wolfe Herd, 35, for the debut episode of her business podcast.

Meghan shared: “Let's be honest, launching a business, it can be so overwhelming.

“Even with the best of teams, it'll keep you up at night because every single decision, every micro detail, in that moment, it feels monumental.

“For example, a month ago, I was absolutely consumed with packaging, boxes. It's all I could think about. And I would sit there doing the unboxing in my head. Is there tissue paper?

“What about the packing peanuts, but they're biodegradable, and where does the sticker go? “And hold on, what size is the box gonna be?

“And then I'm sitting there and I'm like, does any of this actually matter? Of course it matters. “It matters at the beginning, but how much does it matter?”;

Meghan’s As Ever brand launched five days ago and .

Fans snapped up the £11 raspberry preserve, which is marketed as a “luscious fruit-forward spread” in “elegant keepsake packaging”.

Shoppers also rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus.

While the launch may have been successful, Meghan shared the struggles that went into its creation.

She continued: “But can you turn it off? I say this because last night I was just, you know when your brain goes in a loop, those 3am loops, and it's just like, you can't stop overthinking the thing.

“And oh gosh, but that packaging, and I want the packaging to look like this, and that's not the unboxing experience I had in mind.”;

Meghan sent her jams to a number of celebrities who shared unboxing videos, including and Zoe Saldaña.

The new show is hosted by, after her following reports they did not meet ““.

Instagram story showing a wooden box filled with As Ever brand tea and baking mixes.
Kris Jenner was one of the celebrities who posted an unboxing of As Ever products
Gift box of As ever brand cookies, crêpe mix, and tea.
Guardians of the Galaxy actresss Zoe Saldana also posted her delivery

Previously she had launched the Archetypes podcast on the platform in August 2022, which featured interviews with the likes of and.

Also in Meghan’s new episode, she opened up about her experiences of

She also spoke about, including how she is potty-training.

Photo of Prince Harry, Meghan Markle, Archie, and Lilibet.
Meghan was candid about running a business alongside raising Archie and Lilibet
Podcast artwork: Meghan Markle's "Confessions of a Female Founder" podcast.
Meghan opened up on her new podcast, which launched today

will feature eight episodes and focus on Meghan's journey as an entrepreneur.

Meghan's podcast meanwhile follows her eight-part series,, which saw her and crafting with.

Meghan's launch came just hours before hubby this morning after landing in the UK on Sunday.

is here to fight yet another court case in a bid for taxpayers to pay for armed guards.

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