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‘Tacky’ Meghan accused of exploiting Archie & Lilibet to promote clothes as expert says new brand may break Megxit deal

Published on March 24, 2025 at 10:00 PM

THE Duchess of Sussex has been accused of exploiting her two young kids as part of her latest money-making venture.

Meghan, 43, yesterday posted from her As Ever brand a rare snap with Archie, five, and Lilibet, three, also tagging herself.

Woman carrying a young child while another child holds onto her leg.
Meghan’s rare snap of her with Lilibet and Archie
Meghan, Duchess of Sussex, in a kitchen wearing an apron.
An hour after posting the loving family pic, Meghan revealed she now has a ‘ShopMy' page
Ivory Windsor gown on model.
Meghan was promoting clothes including a ‘Windsor' gown costing £1,000

Meghan, 43, launched an online venture yesterday shortly after posting a rare photo of herself with her two children, guaranteeing huge amounts of traffic.

One expert called it “tacky and desperate”;

It is the latest business move for California-based Meghan, who previously agreed with husband Prince Harry not to use their royal titles to make money.

Royal author and journalist Phil Dampier said: “Nothing happens by accident and she would have thought this through and knows putting a photo of her children out at the same time as her clothing line would get maximum publicity.

‘Lack of imagination'

“It begs the question whether Meghan is exploiting her two children who remain in the line of succession. I’d expect the Palace to take a dim view of this.”;

The Duchess posted the snap of herself with Archie, five, and three-year-old Lilibet on the Instagram account of her As Ever brand, tagging herself in.

She added a dove emoji and wrote: “Every day is a love story.”;

Meghan has 2.6million on her personal account, while As Ever has around 734,000.

An hour after posting the loving family pic, she revealed she now has a “ShopMy”; page featuring “a hand-picked and curated collection of the things I love — I hope you enjoy them”;.

They include Heidi Merrick’s “Windsor”; gown for an eye-watering £1,068, a £600 pair of Saint Laurent sandals, a £400 necklace and a £148 linen shirt.

All the clothes and accessories listed have links for followers to click and buy, and Meghan may get money when they do.

A disclaimer says: “Please note, some products may contain commissionable links!”;

The Duchess, who recently revealed on her Netflix show she wanted to be known as Meghan Sussex, teased there will be “more to come”;.

Brown Saint Laurent woven leather sandals.
Items included a £595 pair of Saint Laurent sandals
Gold necklace with yellow crystal pendant.
Meg also promoted this £445 Happiness Retreat necklace

Dickie Arbiter, former press secretary to the late Queen, said cashing in on her royal links would have broken the terms of the Megxit deal had she been promoting her new collection in the UK.

He said: “It’s tacky — everything they do is tacky”;, adding it was “a mixture of a lack of imagination and desperation”;.

He said: “They left the UK because they wanted privacy.”;

It comes weeks after Meghan’s American Riviera Orchard brand had to be renamed As Ever following trademark setbacks.

Last year, she and Harry launched Sussex.com to replace their Archewell website despite previously being banned by the Queen from using “SussexRoyal”; during Megxit.

Prince Harry and Meghan Markle speaking at an event.
Meghan and husband Harry continue to cash-in on their royal status despite fleeing the UK citing privacy concerns
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