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Meghan’s jam range is so out of touch – Netflix just wants its £100m back

Published on April 05, 2025 at 01:59 PM

MEGHAN Markle left numerous fans disappointed after her long-awaited jam sold out within the first hour of going live on her As Ever page.

However, royal experts have criticised her products for being “out of touch”;, particularly given theto £22 limited edition honey.

Meghan Markle in her kitchen.
Meghan Markle has been branded as ‘out of touch' for her pricey jams
As Ever food collection: shortbread cookie mix, raspberry spread, honey, herbal teas, and crepe mix.
Her As Ever products, including £11 jam and £22 honey – went on sale this week
Honey being poured onto a croissant at an outdoor brunch.
The range has been in tandem with her With Love, Meghan show on Netflix
Jar of As Ever raspberry spread in a gift box.
Meghan's raspberry spread is £11

Speaking on Flying Eze’s , news commentator Samara Gill said: “I don't know what world she thinks she's living in right now, if she hasn't stepped foot outside the gates of to understand that.

“I don't know if your average American is going to be dishing out 14 dollars for a pot of jam or it's not really jam.

“It's a strawberry preserve, of course. But I think the whole lineup is really, really out of touch.

“No one's paying £12 pounds or $12 dollars for some tea.

“I looked at the . They sell their own strawberry preserve. They sell that for £3. I think that's a little bit more accessible.”;

Fans snapped up the £11 raspberry preserve, which is marketed as a “luscious fruit-forward spread” in “elegant keepsake packaging”.

Shoppers also rushed to nab £9 teas, including lemon ginger, peppermint and hibiscus.

These sold out alongside £12 flower sprinkles – promoted in endless shots throughout her Netflix show

However it has been debated whether Meghan used aof making a “relatively small amount available so it all gets bought and then you can say it's so popular it sold out.”

Last year, Meghan and family, alongside some homemade dog treats.

But the former actress finally rolled out her company this month after being hit by a string of setbacks.

Samara continued: “With her original jam rollout, it was one of 50 that she was giving to her friends.

“I think it is going to be this exclusive type of range. And I'm sure they've kept the numbers small just to make sure that they don't.”;

Meghan’s As Ever products have been created in partnership with Netflix Consumer Group, following her show airing last month.

Royal author Phil Dampier claims that the media giant is now keen to “get some of their money back”;, with the launch of the items.

He explained on the show: “I think having invested $100million in the shows that they did – and the thing about – but I mean, they've obviously made a decision.

“They're going to stick with them for the time being.

“They're going to go for it, and they're going in for a penny, in for a pound.

“And, you know, if they can get some money back with the merchandising, great.”;

Honeycomb and honey jar with scone and butter.
Meghan's As Ever food products were sold out within half an hour
Meghan Markle on the Drew Barrymore show.
The mum-of-two has been promoting her brand alongside her Netflix show With Love, Meghan

Samara agreed, saying: “Well, her sheer fakery when she sort of announced the cobbled together collaboration of her and Netflix.

“We know that that was a last minute decision.

“And I totally agree with you, Phil.

“They're trying to get some of that $100million that they ploughed into this disaster back.

Crepes with raspberries and raspberry sauce.
Meghan's crepe mix will set you back £11
Meghan Markle cooking in a kitchen.
Flower sprinkles and teas are on sale for £12 and £9 respectively

“They know that I think with their help, she'll be able to actually get some products out there because I know that they were also having trouble even with production.

“I think they're going to put these jams and whatever comes after that, tea towels, clothes, into the store and try and recoil some of the funds that they've got.

“It's not this amazing collaboration that's going to create a dynastical fortune for them. It's just them groveling.”;

It is understood Ever products will likely be sold in Home stores, as well as in seasonal drops online for US customers.

Shortbread cookies with edible flowers on a plate.
The shortbread cookie mix is also £11

Meghan's clothing venture

This comes as Meghan has also where fans can “buy her wardrobe”; as her latest money-making venture.

She revealed she now has a “ShopMy”; page featuring “a hand-picked and curated collection of the things I love — I hope you enjoy them”;.

They include Heidi Merrick’s “Windsor”; gown for an eye-watering £1,068, a £600 pair of Saint Laurent sandals, a £400 necklace and a £148 linen shirt.

Collage of Meghan Markle's clothing collection.
Meghan also created a page selling a ‘hand-picked collection of clothes she loves’

All the clothes and accessories listed have links for followers to click and buy, and Meghan may get money when they do.

Samara added: “The clothes are just another scramble for money.

“Those aren't her clothes. She's just making a small commission off the sales of them.

“So it's just a sort of another ploy at her wanting to become a billionaire and also saving and solving world hunger at the same time.”;

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