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Millwall launch their own MOBILE NETWORK in British first but confused fans say ‘this isn’t real surely’

Published on March 25, 2025 at 07:49 AM

MILLWALL have become the first club in Britain to launch their own mobile network.

The unusual move has caught fans by surprise, with many poking fun in response.

Millwall Mobile plan: £20 for unlimited data, texts, minutes, exclusive club perks, and free Europe roaming.
Millwall have launched their own mobile network
Millwall Football Club sign on stadium exterior.
The club will offer three packages starting at £10 a month

Millwall have partnered with shaka to deliver network coverage on Three.

Millwall Mobile will have 99.9 per cent coverage and is available from just £10 a month.

There are three packages to choose from with normal sims and e-sims available, as well as the option to cancel at any time.

The club revealed supporters will be able to receive special discounts and offers with exclusive rewards, but the unique product has left fans confused.

One reacted saying: “This isn’t real. Surely.”

Another added: “Is this a simulation?”

And another commented: “April Fools is next Tuesday.”

Millwall’s Chief Commercial Officer, Luke Wilson, said: “With the advent of eSIMs there are now a number of virtual networks in the UK run by a variety of brands including Supermarkets and Satellite TV providers.

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“There are also several football clubs in Europe who have taken advantage of the technology to deliver affordable and rewarding mobile plans to their fans, backed up by the reliability and scale of a main network provider.

“We’re delighted to be the first club in the country to bring this model to the UK and to our fans.

“Ahead of the proposed Three/Vodafone merger, we believe our tie up with shaka, a pioneering connectivity provider, will not only mean our fans will have great value, flexible plans that reward their loyalty via the club benefits on offer – but also access to the best network in London.

“Not only that, but every plan will be directly supporting their club. Our delivery partner shaka have a wealth of experience in the Telco industry, so we’re excited to now launch the service to our fans alongside them.”

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