SUPERMARKET giant Morrisons has made a change to its loyalty cards which will impact millions of Brits.
The new feature was introduced as a response to requests from both customers and staff at the chain.
loyalty card holders can now donate their points and points to charity Marie Curie.
They can give away their More Points to the end-of-life charity 1,000 at a time – which is the equivalent of £1.
The will be transformed into money and donated to the charity for the loyalty card user.
And this feature can be toggled off and on, so customers can easily keep their points again if needed.
The announcement comes after the supermarket giant raised £1million for Marie Curie.
This is just three months into their three-year partnership.
David Scott, the Corporate Affairs Director at , said: “We are delighted to see this next step in our partnership with Marie Curiewhich builds on £1million already raised thanks to our incredible colleagues and customers.
“Today’s news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity.
“Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.”
He said the change means that “incredible colleagues and customers” can choose to make a difference to a “great charity”.
The loyalty card – which is called the MorrisonsMore Card – lets users earn five points for every product they buy.
Matthew Reed, Chief Executive at Marie Curie, added: “Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life.
“We’re proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.”
From today, Morrisons More Card holders will be able to donate their loyalty points to Marie Curie, helping to fund expert end of life care across the UK.
The new feature has been introduced after customers and colleagues asked for the option of being able to put their points towards a charitable cause.
It comes after the announcement thaton Easter Sunday.
Larger supermarkets in England and Wales are legally required to close on Easter Sunday as well as Christmas Day.
This 24-hour closure is a result of relating to shops bigger than 280 square metres.
stipulate that any stores that choose to remain open can only do so for six consecutive hours between 10am and 6pm.
On Good Friday, all stores will be open from 7pm to 10pm, with the exception of thelocation.
On Easter Saturday, all locations across the England and Wales as well as Gibraltar will operate regular Saturday hours.
Easter Sunday see all Morrisons in England and Wales close for the entire day.
On Easter Monday, locations in England, Wales, and Gibraltar will open from 7am to 8pm.
All Morrisons locations in Scotland will operate regular hours throughout the bank holiday weekend.
Shoppers can find their local opening times using the Morrisons store locator on its website.
Tesco is also set to close 580 of its large locations across England, Wales, Northern Ireland, and the Isle of Man for Easter.
