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M&S reveals exact date ‘Dubai-style chocolate’ to be sold in stores and warns ‘we’ll break the internet’

Published on April 11, 2025 at 02:01 PM

FANS of the viral Dubai chocolate are in for a treat as the bar that brought the craze to the UK is set to hit shelves once again.

M&S shoppers will be able to enjoy the popular before the month is out.

Stacked pistachio and cream-filled chocolate bars.
Fans of the viral Dubai-style chocolate will be able to get their hands on the popular M&S version soon (stock image)
Exterior of a Marks & Spencer store.
M&S are relaunching their Big Daddy chocolate bar after it proved popular with customers last summer (stock image)

chocolate contains a filling of the traditional Arab dessert Knafeh and pistachio.

Knafeh is a spun pastry dough layered with cheese and drenched in sugar syrup.

The chocolate gained popularity online with foodie influencers and ASMR creators due to the satisfying snap it makes when broken.

First created in 2021, the flavour has proven popular with UK, with stores such asM&S,, andjumping on the bandwagon.

While Lindt launched their own version of the chocolate with various UK retailers, M&S was the first outlet to create their own bar.

And now fans will be able to sink their teeth into the iconic bar once again.

In a post on Facebook, M&S Foodhall Sittingbourne shared the exact date sweet-toothed shoppers can find the chocolate on shelves.

“Something BIG is coming. The best things come to those who wait, right?” the retailer wrote.

“Let us take you back to last summer, when our OG Big Daddy was hailed the UK version of THAT viral chocolate bar.”

The brand went on to joke that their announcement “might just break the internet”.

So if you're not too full of chocolate after Easter Sunday, this popular bar is set to make its return just days later.

“Get your reminders set for 23rd April as you won't want to miss this,” M&S told fans.

Shoppers shared their thoughts on the bar's return in the comments section.

Just make sure you get enough stock in,” wrote one enthusiastic customer.

“Dubai pistachio chocolate by any chance?” asked another excited person.

The M&S Big Daddy chocolate bar previously retailed for £7 when it was .

And if you're looking for the best deal on Dubai-style bars, we've rounded up the .

For the sunny weather, you can even enjoy a from a major UK retailer.

And there are a , with an affordable version winning out in Flying Eze's taste test.

One supermarket even had to enforce a for customers when the bar became so popular.

You can even grab a .

Announcement: Something big is coming on April 23.
M&S revealed that the viral chocolate bar would be returning to shelves on April 23
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