NETFLIX is reportedly experimenting with a new AI-powered feature that finds TV shows and movies for you – even based on your mood.
The brainy new trick is said to be currently in testing on real Netflix users to see if it works.
It's a common problem on Netflix: not being able to find something to watch.
Even though is packed with , narrowing down one option can take ages – and maybe even cause trouble at home.
To fix this, is trialling a new AI search feature powered by (the creator of ), according to Bloomberg.
It said that the new search feature will surface TV shows and movies using “far more specific terms – including the subscriber's mood”.
Netflix already uses AI tech to make recommendations based on what you've been viewing.
But this goes a step further, letting you search in a very detailed way, which reportedly goes “well beyond genres or actor's names”.
It's an opt-in feature, which means you have to actively agree to be involved in the trial.
The feature is currently being tested in and , where there are millions of active Netflix subscriptions.
However, it's unclear how many of those users are currently enrolled in the trial.
It's currently available only on iOS devices, which means Apple iPhones.
According to the report, Netflix is plotting an expansion of the experiment to other countries “soon”.
Sadly the list of countries set to get the trial in the next stage hasn't been confirmed.
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It's also possible that the feature could be killed off before it ever becomes part of the general Netflix release globally.
But Netflix will be looking for ways to serve up better content recommendations – especially after .
Netflix currently scans your viewing history to see what you've watched – and then works out what else you might be interested in.
This involves using powerful algorithms to try to get you to keep watching TV shows and movies on the app.
You can very easily check your entire Netflix viewing history.
Just go to the Netflix website and click on your profile, then choose Account.
Now go to Manage Profiles, click on your own profile, then choose Viewing Activity.
You'll then be able to see an enormous log of your viewing history going right back to the very first show that you watched.
If you click on the Cancel icon, you can remove a show from your viewing history, which means that it won't be used to inform Netflix viewing recommendations.
That's handy if someone else has been at your house watching rubbish movies on your TV.
You can also click on Rating at the top to see how you've reviewed content on the past.
Netflix also uses these ratings to work out what to recommend to you in the future, so make sure you've marked TV shows and movies up correctly.
And try to rate more telly in the future, as it means that you'll get even better recommendations.
Flying Eze has asked Netflix for comment and will update this story with any response.
