People rush to new shop for Dubai chocolate less than HALF the price of Lidl’s, but others say it’s the ‘new Prime fad’

WHEN it comes to chocolate, it's currently the name on everyone's lips.

But if you want to get your hands on the official ‘Dubai chocolate' – a huge tablet filled with pistachio cream and kunafa – can cost up to around £20.

So retailers are launching their own versions for a fraction of the price, with shoppers taking to Facebook to share their latest bargain finds.

One person took to the Extreme Couponing and Bargains UK group on Facebook after coming across a bar for just £1.25.

“One Below, Birchwood Warrington – £1.25,” Claire wrote alongside two pictures of the Bolci bars on the store shelves.

But people in the comments section were divided as to whether the bars were worth buying or not – with many insisting it was just another craze and not worth buying into.

“The fad will be over soon, just like it was with Prime,” one wrote, referring to the sports and energy drinks created by YouTubers KSI and Logan Paul.

“That's what I said – there's bars for £8 in our shop!” another raged.

“Will be 20p a bar in a few months,” a third commented.

“Prime all over again.”

“I tried today for the first time and I need to say I am glad I spent just £1.20,” someone else said.

“Not sure what this all fuss about but it tastes just like a normal crunchy chocolate.

“Probably if I would try a proper homemade one it would taste better but honestly like everything homemade (or most things haha).

“TikTok marketing did the job though!”

“A bar of chocolate with nuts, and every one is going mad for it,” another said, calling it “extremely good marketing”.

“One thing Dubai is not known for is chocolate this is just a fad like Prime was. So no thanks,” someone else wrote.

“Ffs people you are just fueling this crazy fad,” another added.

“There's a lot better chocolate..deffo just a fad!” someone else commented.

How to save money on chocolate

We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.

Consumer reporter Sam Walker reveals how to cut costs…

Go own brand – if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.

Shop around – if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.

Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.

Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.

They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.

Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.

So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.

While another wrote: “Just to let you know, the taste of this have nothing in common with the real one.

“Too sweet and pistachio flavour is missing completely. Don't spend your money.”

“Wouldn’t waste a penny on it!” someone else insisted.

However, others were desperate to head to their local One Below to get their hands on one of the bars.

“Road trip?” one suggested, tagging a friend.

“Yesssssssss, pick me up!” the pal replied.

“Seen how cheap they are?” someone else asked.

“I've had this brand, they're actually decent!” another insisted.

As someone else pleaded with a friend: “If you see any, grab me a couple please!”

The original ‘Dubai chocolate' was created in Dubai by the Fix Dessert Chocolatier.

Lidl is another one of the latest store to launch their chocolate dupe, with shoppers queueing outside the store to try and nab one of the £3.99 J.D.Gross Dubai Style Chocolate bars.