PIPER Rockelle became a household name when she began posting YouTube videos back in 2016.
Here we take a look at her life and career so far, as well as what went on between members of The Squad and Piper's mum.
Who is Piper Rockelle?
Piper Rockelle is a YouTuber and social media influencer who was born on August 21, 2007, in Atlanta, Georgia.
She first began posting videos on YouTube — where she has amassed a whopping 12.1 million subscribers as of March 2025 — participating in pranks and challenges.
Piper also has a massive following of 14.4 million on TikTok, where she can be found doing dances and taking part in viral trends.
Outside of social media, Piper has also dabbled in acting and was previously seen portraying the role of Sky in the web series Mani between 2017 and 2018.
When Piper isn't making content, she often posts about her life and relationships on Instagram to her almost 6million followers.
Her rise to fame was accompanied by the formation of The Squad — a group of young content creators who collaborated on her videos.
However, behind the scenes, allegations of abuse and exploitation emerged, casting a shadow over her success.
What happened between Piper Rockelle, Tiffany Smith and members of The Squad?
A major controversy erupted involving Piper's mother, Tiffany Smith, and former members of The Squad.
In January 2022, 11 teen content creators filed a lawsuit against Tiffany Smith alleging emotional, verbal, physical and sexual abuse during their time working on Piper's YouTube channel between 2017 and 2020.
The plaintiffs claimed they were subjected to inappropriate comments, uncomfortable scenarios and an overall toxic environment, allegedly all orchestrated by Smith.
Some allegations included Smith chasing them while shouting obscene phrases, encouraging sexual activities among minors, and offering hemp brownies without their knowledge.
Additionally, the lawsuit accused Smith of sabotaging the individual careers of former Squad members after they left the group.
This included using bots and false reporting to decrease views and revenue on their YouTube channels.
The plaintiffs also stated they were unpaid for their contributions, despite Piper's channel generating substantial income — up to $625,000 per month.
The legal battle concluded in October 2024, with a settlement of $1.85 million paid by Smith.
While the payment marked the end of the case, it highlighted broader issues in the unregulated world of child influencers.
California has since introduced laws requiring financial protections for child creators on social media platforms.
Who is Piper Rockelle dating?
Over the years, Piper posted a lot of content alongside her former boyfriend, Lev Cameron Khmelev.
The pair reportedly started dating in 2020.
Like Piper, Lev is an internet celebrity who's also a dancer, actor and businessman.
Piper and Lev reportedly broke up more than three months before her public announcement on YouTube in April 2024.
Later in 2024, Piper got together with Ryan Frye, whom she met while filming a music video on a beach.
However their relationship was short-lived and they broke up in early 2025, but the exact date has not been reported.
As of March 26, 2025, Piper is reportedly single.
Bad Influence: The Dark Side of Kidfluencing
Netflix is set to premiere a groundbreaking docuseries titled Bad Influence: The Dark Side of Kidfluencing.
This three-part series delves into the controversial world of child influencers, focusing on the disturbing allegations surrounding popular internet celebrity Piper, her mother-manager Smith and The Squad.
The docuseries features interviews with teens and parents who share unsettling accounts of abuse and exploitation within the kidfluencing industry.
It explores the complex dynamics of Piper Rockelle's rise to fame and her relationship with her mother, as well as the untold stories of past collaborators who were part of The Squad.
Bad Influence: The Dark Side of Kidfluencing drops on Netflix on April 9, 2025.
