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Popular English beach town to be transformed with £30million overhaul of ‘rundown’ shopping centre

Published on April 23, 2025 at 08:38 AM

A POPULAR English seaside town is getting a major £30million overhaul to revitalise its “rundown” shopping centre.

The once bustling shopping hub is getting an impressive multimillion-pound facelift – to attract back millions of ahead of .

Aerial view of Penzance, Cornwall, showing the harbor, Jubilee Pool, and town.
A British coastal town is set to get a £30million makeover
Terraced houses in Penzance at golden hour.
The beachside county has seen dwindling visitor numbers recently
Wharfside Shopping Centre in Penzance, Cornwall.
Its iconic and once bustling shopping centre is benefiting from the multimillion-pound facelift

Coastal town Penzance's iconic Wharfside has already opened a wave of brand-new independent businesses in recent months.

And the project has even more exciting openings on the horizon.

It comes as tourism across is hoping for a big comeback after numbers across the county sunk to a 10-year-low.

A whopping £30million has been injected into Penzance as part of its initiative.

Wharfside has already welcomed Cork & Fork restaurant and bar to its list of new locations as part of the coastal town .

The family-run serves up fresh produce and seafood from local farms.

Two more diners are now set to be added to the mall's résumé – and they will serve up Thai food and pizza respectively.

Thai Moon is set to open its doors, serving up authentic cuisine to attract tourists and locals alike.

Meanwhile Fred's Microbrewery will dish out fresh pizzas and authentic micro-brewed ales when it opens up in the near future.

Wharfside Shopping Centre has been open for business since 1999.

For years it was a bustling hub of well known chain stores in Penzance, and hosted a few independent stores and eateries.

But coming up to 2019 and 2020, the mall became “rundown”, with many shops shutting down for good and leaving the once popular hotspot.

Since last year, the shopping centre has started to benefit from an ambitious facelift.

Independent stores and new pop up frequently amid the flashy overhaul.

The Wharfside PZ website said that the £30million investment would allow the area to “thrive and flourish further”.

They said: “We’re proud to be a part of this success.

“In fact, we’ve played an active role in transforming our town’s fortunes.”

The Wharfside Shopping Centre in Penzance, Cornwall.
Whafside Shopping Centre in Penzance has been operating since 1999
Sailing boats in Penzance harbor, Cornwall.
Penzance, Cornwall, is hoping for a bounce-back in tourism numbers

The shopping hub's site explained that since 2020, they had been planning to “encourage independent businesses to choose our centre”.

Wharfside added: “The effect has been transformative on the centre and played its part in spreading a growing ‘PZ positive’ message across the town.”

The mall also hosts a range of other stores including Beautique Beauty Salon, , Freddie's Proper Sweets, Helly’s Bistro, HS Functional Fitness, Hunter and Walsh Hairdressers, and Frozen Foods.

And it boasts a prime location just a short distance from Harbourside Car Park – the biggest in Penzance – as well as train and bus stations.

Easy access is available too, since the mall has several escalators and spacious lifts.

It comes after a “” coastal town with a “dying” town centre was reportedly set to have a £20million makeover.

The seaside town has been dubbed the “worst place to live in the UK” and is one of the most deprived areas .

Harbor in Penzance, Cornwall with many boats.
Penzance is revamping its iconic shopping hub to attract shoppers and diners
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