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‘But… why?’ puzzled shoppers wonder about Primark’s latest collaboration, with reversible bucket hats & sliders on offer

Published on April 07, 2025 at 07:54 AM

PRIMARK has had a fair few collaborations in its time.

From the chain to , it seems no one won't work with the retailer.

Woman exiting a Primark store.
Primark's new range has left shoppers wondering who would even wear it
A young man in a green bucket hat looks to the side while working behind a Krispy Kreme counter.
The collaboration with Krispy Kreme features a whole bunch fo summer accessories including this reversible bucket hat
Primark x Krispy Kreme polka dot tote bag.
There's even a backpack for your doughnut haul

And now their has left shoppers baffled and wondering why on earth it's happened.

has announced it is launching a collection with the doughnut maker Krispy Kreme.

The new collection a whole host of accessories and clothing items up for grabs.

There's a reversible bucket hat, a white and green spotted backpack and even socks.

Also up for grabs is some sliders and a T-shirt all embossed with the Krispy Kreme logo.

You can get the whole collection and look like you're starting a shift making some freshly baked Original Glaze doughnuts.

The new range is available in some stores already, but the collection has only just dropped online.

While some seem thrilled with the collaboration, others not so much.

One woman showed off the new collection on and many were left wondering who would wear it.

One person wrote: “Why walk around in that?”

Pair of green Krispy Kreme slippers.
Relaxing on the beach? These sliders will be perfect

Another commented: “Primark needs to stop with this.”

“But why?,” penned a third.

Meanwhile a fourth said: “Oh no.”

“Is this actually real?”; claimed a fifth.

Someone else added: “Is it bad that I actually think the backpack is cute?!”

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