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Shoppers are racing to Primark after spotting a Cartier watch dupe that’s £4,789 cheaper & looks exactly the same

Published on March 23, 2025 at 09:55 AM

FASHION fans are racing to their nearest Primark store, desperate to get their hands on a Cartier watch dupe.

So if you have designer taste but a highstreet budget, you've come to the right place.

Primark square watch with brown leather band, £10.
The new watch from Primark is a fraction of the price of a designer version
Cartier Tank Solo watch with brown leather band.
It looks almost identical to the Cartier Tank watch loved by celebrities

Especially if the thought of spending £4,799 on the iconic Tank Watch makes your eyes water.

The designer brand is loved by celebrities such as Taylor Swift, who was spotted wearing a diamond-encrusted watch from the brand, which is rumoured to have been bought by her man Travis Kelce.

Even Princess Kate Middleton is a fan of the iconic French brand, known for its timeless jewellery collection.

And one savvy shopper was left stunned when browsing the jewellery section in Primark and came across the Cartier inspired buy.

While looking at the accessories she came across a dainty brown faux leather watch with a rectangle face.

Thanks to the new Primark watch which comes in a rich brown colour and a gold watch face, you can look effortlessly stylish without breaking the bank.

While it may not be real leather like the pricey alternative the affordable buy looks identical to the designer version.

The dupe watch will set shoppers back just £10, a whopping £4,789 less than the designer arm candy loved by celebrities and royalty alike.

So if you want to upgrade your jewellery collection you best head to your nearest Primark store.

Gemma Mailey spotted the buy in stores and was quick to alert others to the dupe.

Primark releases £2 minis of its cult Sol de Janeiro perfume dupes - there’s four scents to nab... and one of them is brand new

“Girls I don't usually say this but… RUN TO PRIMARK,” she captioned the post.

The clip shared to her TikTok account @gemmamailey went viral with over 100k views and people were eager to grab it themselves.

One person wrote: “NEED.”

Another commented: “Love!”

Why Primark is great for looking expensive on a budget

Shoppers are racing to Primark after spotting a Cartier watch dupe that's £4,789 cheaper & looks exactly the same 2

By Clemmie Feildsend, Fabulous Fashion Editor

AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.

For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear”; moments, rushing in at the last minute to find something perfect.

And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.

But no matter what, Primark always delivers.

Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.

While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.

Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.

With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.

H&M are also offering a dupe of designer jewellery that's perfect for the warmer months.

The new H&M stud earrings, which are available in two colours – black and white look identical to Van Cleefs viral flower studs.

The dupe earrings will set shoppers back just £3.99, a whopping £2,306 less than the designer pair.

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