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Primark releases £14 ‘IT dress’ of the summer ‘that has it all’ including built-in bra and it comes in numerous colours 

Published on April 28, 2025 at 06:30 PM

WITH the recent summer wardrobe, you may be looking for a few new items to add to your wardrobe.

may have the answer with a new dress which “has it all”;, according to the purse-friendly retailer.

A gray sleeveless dress on a hanger in a store.
Primark has shared a new summer dress which ‘has it all'
Grey ribbed Primark dress with built-in bra, £14.
The £14 dress has a built-in bra for a seamless finish
Close-up of a gray ribbed sleeveless dress with built-in bra.
They showed off the hidden detail in a video, which has 78,000 likes

The high street chain has a midi dress which comes in a range of colours for just £14.

While the price was enough to tempt many people, it was the extra feature which also proved to be popular.

The also has a built-in bra for a more seamless look.

Primark shared a video of the dress in a range of designs and said “summer sorted!”;

The first one they showed off was the dress in a grey colour, which looked like it would be perfect with trainers and a denim jacket.

They next showed two striped options, one in white and black, and then another in a green and white design.

Finally, they held up a black dress with white seams which looked like it would be the perfect elegant dress to wear to brunch.

Over 78,000 people have liked the video and seemed keen to snap up the item for sunnier weather.

One wrote: “I love these got grey and went back for cream and blue striped one.”;

A second added: “Just bought the green one.”;

Meanwhile, one said: “I’m 32 weeks pregnant and love these dresses. They are super comfortable.”;

Around two million shoppers flock to Primark’s 450 stores every single week.

Founded in Ireland in 1969, is a huge, international powerhouse in the world of high street , employing more than 80,000 people in 17 countries across and the US.

Striped dress on a hanger in a store.
The dress also comes in a green, striped colour
Striped summer dresses on hangers.
There is also a black and white version of the midi dress
Black dress on a hanger in a store.
The black dress with white seams looks perfect for summer events
Woman walking past a Primark store window.
People have been saying they want to rush to the budget retailer to snap it up

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