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Fashionistas find the ultimate strappy sandals in Primark that look just like designer pair for £122 less

Published on April 27, 2025 at 09:20 AM

RENOWNED as King of the Dupes, Primark has designer copycats in all of its departments.

But one particular area of the shop that is a is its shoe stands, which currently hold a £6 imitation of a viral £128 sandal.

Black strappy sandals.
Primark has released dupes of these £128 strappy sandals
Brown strappy sandals.
The affordable retailer's design is uncanny

Reformation’s pricey Ludo Toe Ring Strappy Flat Sandal recently went viral on for its trendy silhouette and array of colours.

But at £128 a pop, it’s not an affordable design for most Brits.

That’s where steps in.

The giant’s £6 Flat Strappy Sandals might only come in two colours compared to Reformation’s seven, but the design is uncanny.

A blurb on the open toe shoes reads: “Make every step as stylish as the next with these must-have strappy mule sandals.

“A staple in your new season shoe collection, they feature a flat sole that's perfect for everyday comfort and stylish loop design to the toe.

“The strappy style is ideal for sun-splashed summer days, while the faux leather is versatile and practical.

“Wear them on repeat and look to a season of chic moments!”;

The colours available are chocolate brown and white.

They are available in sizes 3 through to 8, and already stocked in Primark stores across the country.

Primark’s success in the dupe game is no accident.

Its fast fashion model allows the retailer to swiftly spot trending designs – often worn by celebs or made viral by – and recreate them.

Whether it’s a £3 version of a £40 designer lip gloss or a coat that looks suspiciously similar to one seen on the runway, Primark always comes in clutch with its dupes.

In fact, the latest dupe added to its beauty arsenal is the .

The inspiration for the new launch is Milk Makeup’s £22 Cooling Water Jelly Tint.

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