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Primark shoppers blast the brand as ‘tacky’ as fashionistas are horrified by cowboy boot recommendation

Published on April 08, 2025 at 02:51 PM

WE’VE seen some questionable styles throughout the years – denim thongs, turning long-sleeve tops into halternecks and wearing socks with sandals.

But one trend shoppers weren’t expecting to circulate in 2025 was wrapping necklaces around .

Black cowboy boot with delicate necklace draped over it.
Shoppers are divided over Primark's recommendation to wrap necklaces around cowboy boots
Black cowboy boots with ankle chains.
A cultural shift after the Covid-19 pandemic saw cowboy boots make a mainstream return

It comes after the team at urged shoppers to “give your boots some personality with your necklaces”;.

A video posted to the giant’s page shows someone wrapping three chain necklaces around the ankle of black, suede cowboy kicks.

A cute idea in theory, but one that some fashionistas were quick to denounce.

The concept was blasted as “tacky”;, with a number of Brits using laughing face and vomit emojis to express their aversion to the so-called .

One self-proclaimed “fashion freak”; penned in the comments: “It must be April 1.

“This hideous combination can't be for real.”;

Sophie Balkin echoed: “Thought this was an April Fools but was posted three days ago.”;

Ania Mcelliott slammed it as a “cheap look”;, while other critics simply penned: “Nope”;.

Shopper Michelle Harris added: “Cute idea but the inside looks silly with the extra bit of chain.”;

Cowboy boots made a solid comeback to the in 2022.

Western-inspired shoes have long been a constant in the fashion sphere over the last 50 years, but a cultural shift after the Covid-19 pandemic saw the iconic booties make a mainstream return.

Around this time, Western culture had a moment in the spotlight.

Artists like Lil Nas X and Kacey Musgraves brought influences into mainstream pop music, while films like Killers of the Flower Moon featuring Leonardo Di Caprio were drawing in decent box office success.

And of course, our favourite nepo baby influencers wasted no time stepping out in some yee-haw kicks. Think Kendall Jenner, Bella Hadid and Hailey Bieber.

Primark released classic cowboy boot styles in faux leather hues of black, white, beige and silver.

Fast forward to 2025, and its £24 Paula Echevarría Cowboy Boots in shades of taupe and black are selling like hot cakes.

A blurb on them reads: “Step out in style with these sleek cowboy boots, designed in a classic knee-high silhouette.

“Made from black faux suede, they feature a pointed toe, an angled heel for a touch of lift and mid-calf height for versatile styling.

“The subtle pull tab at the top adds practicality, while the visible seams and stitching lend a timeless Western-inspired charm.

“Perfect for pairing with jeans or dresses for a chic, effortless look.”;

Necklace chains to wrap around are not included, so you can make that style call yourself.

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