THANKS to increased awareness of skin health, skincare has become less about just “beauty”.
But that doesn’t mean applying your lotions and potions can’t be a beautiful ritual – which is exactly what ’s design and formulation teams have captured in its new range.
The fast fashion giant has dropped a brand products, complete with masks, moisturisers and even SPF buys.
And not only that, the new buys are said to be dupes for Bubble, a that went viral for its effective formulas and colourful packaging.
Among the new products is the £3.50 PS…Hydrating Whip Facial Moisturiser, which is allegedly a dupe for Bubble’s £16 Bubble Slam Dunk Hydrating Moisturiser.
Primark formulators described it as “a hydrating facial moisturiser featuring a whipped texture and tube design”;.
There’s also the brand new £3.50 PS…Dream Glow Face Mask, which has a formula inspired by Bubble’s £19 Over Night Hydrating Sleep Mask.
“This face mask aims to revitalise the skin, revealing a brighter, fresher and glowier complexion,”; Primark bosses said.
If you’re in the market for a new cleanser, you can pick up the new PS…Jelly Facial Cleanser for just £3.50.
have compared this to Bubble’s Fresh Start Gel Facial Cleanser, which costs £16.
Among Primark’s new SPF products are the £3.50 PS…Solar Shield Moisturiser with SPF 50, £4 PS… Sun SPF 50 Sun Stick and £5 PS… Sun SPF 30 Tinted Face Sunscreen.
Their blurbs read: “Enriched with Vitamin E and shea butter, this invisible formula glides on smoothly while helping to keep skin moisturised.
“The practical stick format makes it perfect for quick touch-ups throughout the day, whether you're at the beach or out running errands.
“The sunscreen’s lightweight formula offers broad-spectrum protection, and is enriched with Vitamin E to help nourish your skin.
“The sheer tint with shimmering particles will add a subtle radiance to your complexion, perfect for those no-make-up make-up days or as a glowing base under foundation.
“Apply generously each morning, and remember to top up throughout the day to maintain its protection level!”;
The brand’s team took to to promote the range.
They penned in the caption: “Whoever said skincare has to be all boring and beige clearly hasn’t seen our skincare.”;
Beauty buffs were quick to point out that the new products resembled Bubble’s fun offering.
“Oh, a cheeky Bubble dupe,”; one penned.
“Such cute, colourful packaging,”; another praised.
