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Fashion fans are going wild as Primark’s viral bow dress is back in stock in NEW colours – & they’re perfect for summer

Published on March 28, 2025 at 02:29 PM

SHOPPERS rushed to nab the popular Primark bow dress last Christmas – but now the viral frock is finally back in stock.

Not only this, but there’s gorgeous new colours to choose from – and they’re perfect for summer.

Fashion fans are legging it to Primark as the viral bow dress is finally back on shelves
There's three gorgeous colours to choose from – all of which are perfect for warmer days
The dress is now available in white, bright pink and a stunning beige floral design
It's priced at £23

So if you want a cute dress that’s sure to turn heads, then you’ve come to the right place.

Last year, fashionistas went wild for the ‘perfect party dress’ that looks just like one you’d find in House of CB.

Shoppers raced to get their hands on the gorgeous frock, which people dubbed the ‘most stunning dress ever’.

It was part of Rita Ora‘s collection and was priced at just £20.

But now, the stylish item which features a puff skirt and figure hugging top, is back on shelves in time for spring.

The Sleeveless Corset Mini Dress is complete with an enticing backless design and trendy bow which is bang on trend, but also completely timeless.

While it’s slightly more expensive than last season’s black dress, the new frocks are now priced at £23.

The much-loved chain took to Instagram to show off the new-in dresses, leaving many open-mouthed.

Alongside the short clip, Primark penned: ‘A moment for the dresses.’

Now, bargain hunters will be able to get their hands on the viral bow dress in three new colours.

Shoppers will find the bow dress in white, bright pink and a stunning beige floral design.

Not only this, but there’s also a longer version available too.

Top Primark summer buys

IF you're looking for more Primark summer buys, then you've come to the right place.

Shoppers have recently been raving about the new Miffy PJs from Primark.

Others were desperate to nab the new leopard print nightwear.

If animal print is your thing, you'll want to check out the new maxi skirts.

The haltnerneck tops are perfect for summer.

If you're on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag.

There's brilliant travel essentials for less than £10.

And if you plan on heading to the beach, you won't want to miss these crochet bags.

The longer bow dress is available in a pale sage green and there’s even a gorgeous yellow floral print too.

Fashion fans beam

The social media clip, which was posted on the official @primark account, has clearly impressed many, as it has quickly amassed 1.2 million views and 34,000 likes in just three days.

Fashion fans were overjoyed to see the viral dresses back in stock and many eagerly flocked to the comments to express this.

Not only did people describe them as ‘so cute’ and ‘perfect for spring’, but others claimed that they gave ‘House of CB vibes’.

They're screaming ‘Summer in Italy’

Instagram user

One person simply said: “Wooow.”;

Another added: “How cute are the bow dresses!”;

A third commented: “I need the first one.”;

Why Primark is great for looking expensive on a budget

By Clemmie Feildsend, Fabulous Fashion Editor

AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it’s about time that celebrities started catching on too.

For as long as I’ve been heading out, Primark has been my go-to for those “I have nothing to wear”; moments, rushing in at the last minute to find something perfect.

And I’m definitely not alone – on any Friday or Saturday night, you’ll find plenty of shoppers doing the same thing, right before closing time.

But no matter what, Primark always delivers.

Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores.

While Rita’s not rushing in last minute for a red carpet outfit, she’s proving you can achieve the same high-impact style for much less.

Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham – if anything, she looked even better than some of the guests at The Fashion Awards.

With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I’m sure more stars will be following suit soon enough.

Meanwhile, alongside love heart eye emojis, someone else beamed: “Omg these summer dresses.”;

At the same time, one fashionista penned: “They're screaming ‘Summer in Italy’.”;

Not only this, but another chimed in: “I love the longer versions.”;

Unlock even more award-winning articles as Flying Eze launches brand new membership programme – Sun Club

Not only this, but there’s also a longer version available too
The longer bow dress is available in a pale sage green and a gorgeous yellow floral print
It comes after shoppers went wild for last year's Rita Ora Corset Tie-Back Mini Dress
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