COFFEE fans have been left reeling after a major supermarket axed their favourite hot drink.
Shoppers have long been heading to Sainsbury's for a specific mild coffee they have labelled ‘best on the market'.
But now the retail giant has dealt a blow by withdrawing its mellow roast instant coffee.
Distraught customers have now been begging the supermarket to bring the item back.
Writing on the Sainsbury's website, one faithful shopper said: “I have used and loved this coffee for many many years but you seem to have stopped stocking it. Why?”
Another penned: “Why is this coffee out of stock as it is amazing, great taste.”
Customers have also been contacting Sainsbury's on social media platforms querying the absence of the drink from shelves.
One said: “Will you be getting this coffee back in stock?”
Previous reviews left on the coffee on the Sainsbury's website raved about the great taste.
One said: “The only coffee I drink best mellow coffee on the market.”
Another added: “I thought I would try Sainsbury's own mild product, and I am very glad I did, as this is delicious and perfect for my taste.”
The Mellow Yellow was priced at £2.25 for 200g but is now as ‘out of stock' on the website.
Glowing reviews of the product date back to 2016, meaning it has been a staple among some customers for almost a decade.
A Sainsbury’s spokesperson said, “We regularly review our ranges and this is based on a number of different factors.
“Customers can still pick up a wide variety of coffee products when shopping with us.”
It is not the first item Sainsbury's has withdrawn recently.
Shopperscan no longer get their hands on a tasty high proteinsnackafter it was discontinued in stores.
Earlier this month the supermarket confirmed Yeo Valley Organic Greek Recipe Peach & Raspberry Yogurts was gone for good.
Sainsbury's also caused a stir after removing Plant Pioneer Meat Free Steaks from shelves.
A representative of the chain confirmed the item is “no longer ranged in any of our stores”.
In response to the news, one peeved customer took to X to share their thoughts.
The shopper said they “very dissatisfied” with the removal of the vegetarian option.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the “sugar tax,” forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
