Sainsbury’s confirms it has discontinued ‘perfect’ sweet treat as shoppers cry ‘what’s going on?’

SAINSBURY'S has confirmed it has axed a popular sweet treat online and in its stores.

Much to shoppers' dismay the retail giant has discontinued the Mini Magnum Euphoria Pink Lemonade ice cream sticks.

On X, one customer wrote: “Haven't been able to get my treat of the day Mini Magnum Euphoria Pink Lemonade. What's going on?”

Sainsburys responded: “I'm sorry but these have been discontinued it appears. This may have been a limited run by the supplier.

The downhearted customer responded to the news and said they were the “perfect” treat for people at Slimming World.

The delicious Magnum Euphoria Pink Lemonade ice cream sticks are made with lemon ice cream with a raspberry sorbet core and coated with white chocolate and popping candy.

But not all is lost for Magnum lovers as the supermarket chain is still stocking the standard size Magnum Euphoria Pink Lemonade.

Shoppers can pick up a box of the standard sized treats for £4.25.

Alternatively, shoppers can pick up a box of Mini Magnums in another flavour.

On offer are mint, caramel and white chocolate, among others.

And if the Mini Magnum Euphoria Pink Lemonade is all you're after, rest assured – they can still be purchased at Ocado for £3 and Tesco for £5.

Sainsburys and Magnum were approached by Flying Eze for a comment.

Other discontinued items

The shock axing comes after Sainsburys scrapped its popular own-brand mellow roast instant coffee, leaving customers distraught.

Writing on the supermarket's website, one faithful shopper said: “I have used and loved this coffee for many many years but you seem to have stopped stocking it. Why?”

Another asked: “Why is this coffee out of stock as it is amazing, great taste?”

Previous reviews left on the coffee on the Sainsbury's website raved about the great taste.

And this isn't the first own-brand product to be taken off Sainsbury's shelves.

The supermarket has also discontinued its Plant Pioneers Meat Free Steaks, leaving vegan customers furious.

One peeved shopper took to X to tell the retailer they were “very dissatisfied” with the news.

Why are products axed or recipes changed?

ANALYSIS by chief consumer reporter James Flanders.

Food and drinks makers have been known to tweak their recipes or axe items altogether.

They often say that this is down to the changing tastes of customers.

There are several reasons why this could be done.

For example, government regulation, like the “sugar tax,” forces firms to change their recipes.

Some manufacturers might choose to tweak ingredients to cut costs.

They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.

For example, Tango Cherry disappeared from shelves in 2018.

It has recently returned after six years away but as a sugar-free version.

Fanta removed sweetener from its sugar-free alternative earlier this year.

Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.

While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.