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Fashion fans are ‘obsessed’ with supermarket’s new pyjamas for spring – but the ‘insane’ prices have shoppers livid

Published on April 12, 2025 at 03:11 PM

ON the hunt for some stylish new pyjamas for spring – well, did you know you can pick some up along with your milk and eggs?

Pajama set with a food-themed print.
The pyjamas are perfect for spring
Woman in light blue pajama set with cookie print and sleep mask.
Fashion fans took to TikTok to rave about the wide range of designs
Pink and yellow rubber ducky pajama set.
If you love a fun and quirky print, these pyjamas could be for you

The huge collection has a huge range of fun prints and colours, so there really is something for everyone.

Whether you want to wrap up in with adorable rubber ducks on them, or drift off covered in adorable illustrations of breakfast food – Sainsbury's has got you covered.

One shopper recently took to to rave about the range – but had one major complaint too.

Ellena Walker showed off some of the trendy collection in her viral video, which has amassed over 457k likes.

“Wish Sainsbury's would f**k off with their pyjamas, I'm skint.” she wrote over the images of the matching sets.

In the clip, the fashion fan also shared other snaps of some of her favourite picks, including a silky pair with green stripes, ones with a fun orange slices print, and even a pair covered in a sweet rabbit design.

The pyjama sets, which include full-length trousers and a matching long-sleeved shirt, are priced at around £24 – but do vary slightly depending on the specific pair.

That said, shoppers can enjoy a discount right now if they buy their pyjamas online, as sets including the Green Stripe Breakfast Print Pyjama Set have been slashed in price.

Originally £24, the set is now just £19.20 on the retailer's website – that's a saving of £4.80.

Likewise, the Lobster Print Striped Poplin Traditional Pyjamashave also been reduced to just £19.20.

“Level up your nightwear game with our grey-striped traditional pyjama set!

“Designed in a lobster and lemons print for a fun look, this set has been made from a poplin fabric for a lightweight and comfortable feel. Includes one pyjama shirt which has 3/4 sleeves, and one pair of pyjama bottoms,” the product description reads online.

But fellow TikTok users weren't impressed after Ellena shared their original prices.

One commented on the clip: “£24 for a pair of pjs is absolutely insane, since when were they thing much?”

“24 quid? I'll stick to my Primark pyjamas thanks,” a second wrote.

And a third chimed in: “These pyjamas shrink so quickly, for £25 you'd think they would last longer.”

But others thought the stylish designs were worth every penny, as another commented: “I got the first pair and I've been living in them this week.”

“I bought the black ones yesterday and I can confirm they're gorgeous,” someone else wrote.

Woman in lemon and lobster pajama set.
There are plenty of fun designs choose from
Sainsbury's supermarket in Livingston, Scotland.
The fun pyjamas are available in-store and online
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