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Sara Davies signs up for another brand new ITV series – just weeks after bagging her own quiz show

Published on March 28, 2025 at 02:17 PM

SARA Davies has landed a brand new ITV series – just weeks after bagging her very own quiz show.

The businesswoman shocked fans earlier this month when she revealed she had quit Dragons' Den.

Sara Davies has landed another ITV show just weeks after bagging her own game show
The 40-year-old stunned fans earlier this month by revealing she'd quit Dragons' Den

Sara, 40, confirmed she wouldn't return to the den for the next series, though her final episodes will air later this year.

Her carefully worded statement has left the door open for a return – and theBBCis yet to reveal who will take her place.

It came after Flying Eze exclusively revealed Sara would host Time Is Money, ITV's brand new game show.

And now Sara has been handed a crafting series by channel bosses.

ITV have commissioned Christmas Craft Off – a festive series which will see three celebrities be taught how to craft by Sara.

The famous faces have not yet been revealed and filming hasn't yet kicked off.

A teaser for the new show reads: “Christmas Craft Off gives three celebrities the chance to be taught by Sara how to turn a room into the perfect festive experience.

“The catch? The room they are decorating is in a stately home preparing for an important, upcoming Christmas event.

But Sara’s standards are high and only the very best decorations will make it into the room.

“So all three celebrities are in competition with each other to make sure their decorations win a coveted place in the festive room for all to see.”

Meanwhile, Dragons' Den fans previously worked out the ‘real' reason Sara Davies was leaving the hit BBC show.

Who is Dragon's Den star Sara Davies?

Born: April 23, 1984 in Coundoun,County Durham.

Business start: Founded her craft supplier company, Crafter's Companion, in 2005 whilst she was still atuniversity.

Breakout product: She designed and marketed her ground-breaking product The Enveloper, selling over 8,000 in the first 24 of hours of the product being debuted on shopping channelIdeal World.

Net worth: Estimated at £37 million

Dragon's Den: Sara became the show's youngest ever female investor to join the panel when she joined in 2019, replacing Jenny Campbell for the seventeenth series.

Family history: Sara met husband Simon Davies when they were teenagers and they wed in 2007. They have two sons together – Oliver and Charlie.

Notable achievements: Sara received an MBE from Prince William in 2016, for services to the economy.

TV history: Sara appeared on Strictly Come Dancing in 2021, and was partnered with Aljaž Škorjanec, but the pair didn't make it through to the final. She makes regular appearances on ITV panel show Loose Women and also starred in Ultimate Wedding Planner alongsideFred Sirieixand wedding industry expertRaj Somaiya.

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