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Selfridges under fire after selling T-shirt with slogan mocking the unemployed

Published on April 05, 2025 at 08:50 PM

POSH department store Selfridges sparked outrage by selling a T-shirt with a slogan mocking the jobless.

The offending top features the words: “Nothing pays as good as unemployment feels.”;

Woman wearing a red baby t-shirt that says "Nothing pays as good as unemployment feels".
Selfridges were selling a T-shirt that appeared to mock unemployment

Each one costs £55 — more than half the £90.50 someone out of work gets to live on for the week.

Furious politicians hit out at the slogan on the tops, available online and at Selfridges’ flagship store in Oxford Street.

And after asked Selfridges for an explanation, bosses withdrew them from sale.

Beforehand, former leader Sir had fumed: “It is an insult and in poor taste — both to those trying to get off and taxpayers.

“Why don’t they do a T-shirt saying, ‘Nothing feels as good as that first pay cheque you earned yourself’? It is not a joke. Selfridges should bin them.”;

’s David Blunkett, Work and Pensions Secretary under PM , also slammed the tops.

Lord Blunkett declared: “It seems to me as though someone has completely lost their marbles.

“Perhaps a taste of unemployment might bring them up to speed.”;

The T-shirts were dreamt up by the US fashion brand Praying, hailed by as “the fashion industry’s most perverse viral hit”;.

The slogan is a take on the controversial 2009 quote by model , who was accused of encouraging when she said “nothing tastes as good as skinny feels”;.

Praying did not respond to requests for a comment.

Sir has vowed to cut £5billion from the soaring welfare budget by getting more people off sickness benefits and back to work.

Selfridges department store on Oxford Street, London.
Selfridges department store immediately withdrew the T-shirts after Flying Eze On Sunday flagged them
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