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‘Wearing it all summer’ vow shoppers as flattering £16 Asda dress sends them in a frenzy – and it comes in SIX colours

Published on April 07, 2025 at 04:14 PM

A LEADING supermarket has sent shoppers into a frenzy after launching a flattering summer dress for just £16.

So if the sunshine has already got you thinking about your summer wardrobe, you've come to the right place.

Woman in orange midi dress.
Shoppers are loving this £16 dress from Asda
Woman wearing a yellow midi dress.
The flattering summer frock comes in six different colours

George is the in-house fashion label at Asda and is renowned for its stylish buys at affordable prices.

And a recent addition to their SS25 rails has got fashion fans racing to their nearest store.

The Jersey Top Sleeveless Poplin Midi Dress comes in six colours – black, light blue, orange, green, mustard yellow and rust.

Available in sizes six to 28, it features a crew neck and two side slip pockets.

The best part? It's only £16, meaning you could pick it up in every colour for less than £100.

Unsurprisingly, satisfied shoppers have already been raving about it on social media and the George website.

Plus-sized fashion fan Jennifer said: “I need thisAsdadress in every colour.

“How gorgeous?! Such a lovely stretchy material at the top, light and breezy and just perfect for this spring sunshine we are having and only £16, bloody bargain. Get yourself to Asda girls.”

Someone else wrote: “Wasn't sure this would look ok as I'm a 16 but it did and I'm glad I got it.

“Looking forward to wearing it all summer.”

A third added: “This was so comfortable, I wish I had got it in more colours and I will size down when I purchase some other colours.”

A fourth echoed: “Love this dress it so flattering. The top is stretchy and the bottom is floaty. The rust colour is gorgeous.”

“Fab dress for the money, lovely colours”, cried a fifth.

Meanwhile, a sixth said: “I bought these dresses last summer (2024) and loved them so much.

“So I was delighted to see them again this year, I have bought them in the various colours available.

“They are a perfect long summers dress which you can dress up and down.

“Other retailers have similar some at similar prices and others much more expensive but these for me are the best around.”

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