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Huge snack firm with items at M&S and Sainsbury’s closes factory with hundreds of jobs at risk after £5m bailout

Published on April 23, 2025 at 03:57 PM

A TRENDY dessert firm selling products at M&S and Sainsbury's has closed a factory and received a £5million bail-out – leaving hundreds of jobs at risk.

The popular snack company was thrown a after breaching its loan terms following the shut down of its Kettering factory.

Close-up of a purple and yellow mochi.
A popular dessert firm has left hundreds of jobs at risk after a bail-out and factory closure
Person holding several boxes of Little Moons mochi ice cream.
Little Moons have closed their short-lived factory in Kettering

Documents show that defaulted on its loan terms last December, having confirmed the closure of its Kettering site the month before.

Following this, the ice cream ball agreed to secure a further £5million funding from its shareholders after resetting its agreements.

are ice cream bites wrapped in mochi dough, which is a Japanese rice cake.

They took off about three years ago after going viral on social media.

Sales ofmini desserts rocketed after the hashtag #littlemoons racked up millions of viewson.

Little Moons's short-lived Kettering factory opened in early 2024 and aimed to be the company's flagship manufacturing hub.

The then planned to close its two factories in Park Royal and .

But the ice cream company's plans have melted – and they have now shut down their new Kettering plant and returned to the sites ar Park Royal and Wembley.

This came after a which sought to “ensure a stable and profitable future” for the dessert firm.

The company did not confirm how many staff exaclty would be affected by the closure, but there are reportedly up to 200 at risk, according to the Northamptonshire Telegraph.

New Little Moons accounts show that total sales hit £53million in the year to December 2023 – down from £64million on the previous 18 months.

Total sales across the UK and slumped from £60million to £46million in 2023.

Little Moons CEO Joanna Allen told The Grocer that their company was continuing to grow.

She said that they made the “difficult decision” to close the Kettering branch at the end of 2024.

She said: “Looking forward, the business is on solid footing to continue blazing a trail for frozen snacking.”

The CEO added that they will be “ in marketing in the UK, , , and beyond in 2025″.

A box of Little Moons costs between £3.50 and £5, depending on them from.

They’re available in a variety of flavours including passion fruit and mango, Belgian chocolate, and Madagascan vanilla.

The treats are also gluten free with some flavours also suitable for vegans.

You get six in a box and they have a soft, chewy texture to them, due to the mochi dough on the outside.

They sell their treats at M&S and but have also been spotted at , , and .

Little Moons mochi ice cream boxes in various flavors.
The snack went viral a few years ago
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