Factors that supports the growth of global sports nutrition market are increase in concerns regarding personal appearance, rapid urbanization, rise in the health clubs and fitness centers. Although concern regarding the food safety are acting as restraints for the growth of sports nutrition market.
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In addition, demand and growth of distribution channels in developing countries will provide opportunities for the sports nutrition market growth in the coming years. Rise in the disposable income and rapid urbanization are anticipated to increase the growth of sports nutrition market. Number of cost affective fake products are affecting the sale of companies and easy availability of these products are propelled to hinder the growth of sports nutrition market. Increase in the number of distribution channels is anticipated to provide opportunities for growth of sports nutrition industry over the forecast period.
Products of sports nutrition consists of supplements, sports drinks and food which contains isotonic powder, protein powder, supplement powder, tablets/ capsules, carbohydrate drinks, energy bars, protein bars and more. Global sports nutrition market is estimated to experience a substantial growth because of increase in recreational users and changing lifestyle in the coming years. Moreover, rise in the awareness for fitness centers and health clubs is projected to surge the sports nutrition market during the forecast period. Sports nutrition drinks are mostly consumed by athletes to replace the level of water in the body. Body builders are the main users of supplements of sports.
Sports supplements are sold in the form of powders, pills and capsules. The main category of supplements involve meal replacement powders, muscle builders, weight gainers and performance enhancers. Meal replacement powders are mainly used by women for management and loss of weight. Rise in the fitness centers and health clubs are creating wide ability for the growth of the sports nutrition products. Whey and soy are the sources of proteins used in the nutritional bars.
Several rules of government for the quality of sports nutrition products are stringent and are changing in different areas. In U.S, NSF Internationals Certified for Sport created the supplement label facts that have the original constituents of the products, protecting against recognizing the banned and adulterated ingredients. NSF GMP process of certification requires manufacturers to following strict audit process of manufacturing to suffice the guidelines fixed by NSF.
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Global sports nutrition market segmentation is based on product type, distribution channel, end-user and region. On the basis of product type, sports nutrition market is divided into supplement powder, protein powder, drink powder, tablets/ capsules, RTD protein drinks, carbohydrate drinks, energy/ carbohydrate bars, protein bars and others. On the basis of distribution channel, market is divided into small retail, fitness institution, specialty & drug stores, large retail & mass merchandisers and more. Based on end-user, market is divided into body builders, athletes, lifestyle users and recreational users.
Geographically, regions involved in the development of sports nutrition market are North America, Asia Pacific, Europe and Rest of the World. U.S sports nutrition market size is anticipated to increase in the coming years. Asia Pacific is propelled to show the extraordinary growth during the forecast period.
Key Segments in the “Global Sports Nutrition Market” report are:
By Product Type, market is segmented into:
- Supplement powder
- Protein powder
- Drink powder
- Tablets/ capsules
- RTD protein drinks
- Carbohydrate drinks
- Energy/ carbohydrate bars
- Protein bars
By Distribution Channel, market is segmented into:
- Small retail
- Fitness institution
- Specialty & Drug stores
- Large retail & mass merchandisers
By End-User, market is segmented into:
- Body builders
- Lifestyle users
- Recreational users
By Region, market is segmented into:
- North America
- Asia Pacific
- Rest of the World
What to expect from the upcoming report on ‘Global Sports Nutrition Market’:
– Information regarding technological progressions as well as innovations across the world
Who should buy this report?
-Venture capitalists, Investors, financial institutions, Analysts, Government organizations, regulatory authorities, policymakers ,researchers, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
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