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Strictly star furious as they’re ditched from big-money car deal over racy online pics

Published on March 24, 2025 at 04:55 PM

Strictly star furious as they’re ditched from big-money car deal over racy online pics

STRICTLY finalist John Whaite admitted to feeling ‘bitter' after being dropped by a big-money car deal after racy pics of him appeared online.

The ex-baker and chef, who won the third series of the Great British Bake Off, rejoined OnlyFans recently following a hiatus from the site.

Strictly star defends decision to join OnlyFans after quitting daytime TV & jobs ‘ran dry’ John Whaite TAKEN WITHOUT PERMISSION https://www.instagram.com/p/DGqMR14IBJ_/
Strictly star John Whaite took to his Instagram defending his decision to rejoin OnlyFans
For use in UK, Ireland or Benelux countries only Undated BBC handout photo of Johannes Radebe and John Whaite during the final of Strictly Come Dancing 2021. Issue date: Saturday December 18, 2021. PA Photo. See PA story SHOWBIZ Strictly. Photo credit should read: Guy Levy/BBC/PA Wire NOTE TO EDITORS: Not for use more than 21 days after issue. You may use this picture without charge only for the purpose of publicising or reporting on current BBC programming, personnel or other BBC output or activity within 21 days of issue. Any use after that time MUST be cleared through BBC Picture Publicity. Please credit the image to the BBC and any named photographer or independent programme maker, as described in the caption.
The ex-Strictly star was said to be ‘fuming' after being dropped from a lucrative car campaign following the racy pics of him online
Programme Name: Great British Bake Off - TX: 14/08/2012 - Episode: n/a (No. n/a) - Embargoed for publication until: n/a - Picture Shows: John Whaite - (C) Love productions - Photographer: Toby Merritt
The former Great British Bake Off winner beefed up during lockdown before joining the subscription only site

After admitting he had returned as his TV work had dried up, the racy pics led to him being dropped from a forthcoming Peugeot car campaign.

Taking to his Instagram stories he posted an image of the car keys he was asked to return by the brand, with an OnlyFans keyring he had cheekily added.

He captioned the image: “When I announced I was doing OnlyFans @peugeotuk stopped working with me and asked for the car back.”

“So I'm returning it with a little bit of merch #I'mNotBitter #PornStarsCantDrivePeugeots.”

The British baker recently revealed how he had rejoined the subscription-based platform, where creators share exclusive adult content with fans, after quitting daytime TV.

Telling fans: “That river ran dry,” the dancer said he needed to make money to “put food on the table”, and he's providing a “service” that brings a “bit of cheeky joy”.

He said: “I’ve had a lot of DMs about why I’ve re-joined OnlyFans, when I regretted it last time.”

“Firstly, I think it’s important to remember that who we are, or at least little parts of us, can change.”

“I for one don’t want to live my life stuck in a steadfast template that restricts my next move.”

“Secondly, I enjoy performance. I enjoy being a show off. I enjoy building my body and celebrating the results.”

“That’s not for everyone, and that’s ok – if you don’t like meat just walk on by the butcher’s shop.”

Following his admission fans were quick to offer support, with comedianEllie Taylorsaid: “Big fan of both your brownies and your buns x.”

FellowStrictlycontestantMichelle Visagesaid: “You do you baby.”

The dancer had been on the site before, leaving because it: “Didn't gel with my role on daytime television.”

However after quitting the TV industry 18 months ago he said: “I loved it (mostly) while it lasted, and made some wonderful friendships which I’ll cherish, but that river, for me, had run dry. It didn’t set me alight anymore.”

Since then the chef has launched Ruff Puff Brownies, a company selling brownies and blondies that he regularly promotes on his Instagram.

(TAKEN WITHOUT PERMISSION), Strictly Come dancing - John Whaite instagram images, https://www.instagram.com/p/DCzkZ0-o_i8/, Credit: Instagram
Peugeot dropped him from a forthcoming campaign following the saucy online snaps
Strictly star furious as they’re ditched from big-money car deal over racy online pics, John Whaite
The car manufacturer asked for the car back, with John sending the keys with an OnlyFans keyring he had cheekily added
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