Supermarket chain slashes price of Easter Sunday dinner essentials to 15p kicking off price war

A major supermarket has massively reduced the price of Easter essentials including carrots, potatoes and swede in the run up to the bank holiday.

Budget supermarkets often reduce the price of vegetables around Christmas or Easter to entice shoppers.

This year Lidl has ignited the price war, with prices starting from just 15p.

The deal will include:

• Carrots (1kg) – 15p
• White Potatoes (2 kg) – 15p
• Green Beans (220g) – 15p
• Swede (per item) – 15p
• Parsnips (500g) – 15p
• Spring Onions (per bunch) – 15p

Shoppers can get their hands on the vegetables in stores nationwide from April 15.

This means you do not need to worry about your vegetables going off before the big day.

Richard Bourns, Chief Commercial Officer, commented: “We believe that everyone should have access to fresh, high-quality food and Easter is no exception.

“Easter can be an expensive time for many families up and down the country, and Lidl customers can rest assured that we will always offer unbeatable value.”;

As we get closer to Easter Sunday further offers may be announced.

For example, last Christmas a price war erupted between the supermarket giants, with the majority offering vegetables from 15p.

The deals come as grocery price inflation edged up, putting the rising cost of food just behind energy bills on the list of consumer concerns.

Supermarket prices are now 3.5% higher than a year ago, up from 3.3% in February, according to analysts Kantar.

The supermarkets’ battle to compete for consumers will be welcome news for households who are worried about their finances.

Fraser McKevitt, head of retail and consumer insight at Kantar, said: “While the number of people reported as financially struggling has fallen from its recent peak, this still accounts for almost a quarter (22%) of the country.

“The rising cost of groceries ranks third on the list of concerns keeping consumers awake at night, just behind energy bills and the country’s overall economic outlook.”;

How to save money on your food shop

Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:

Odd boxes – plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.

Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.

Sainsbury's also sells £2 “Taste Me, Don't Waste Me” fruit and veg boxes to help shoppers reduced food waste and save cash.

Food waste apps – food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.

Some of the most notable ones include Too Good to Go and Olio.

Too Good to Go's app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.

Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.

Yellow sticker bargains – yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.

But what time to head out to get the best deals varies depending on the retailer. You can see the best times for each supermarket here.

Super cheap bargains – sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they've found on the cheap, including food finds.

“Downshift” – you will almost always save money going for a supermarket's own-brand economy lines rather than premium brands.

The move to lower-tier ranges, also known as “downshifting” and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.

Despite worries around money, shoppers still spent £134million on chocolate eggs and other seasonal confectionery last month.

Meanwhile, more than a third of households bought hot cross buns, even though Easter does not fall until later in April this year.

You should always shop around to make sure you are getting the best price.

Use price comparison websites such as Trolley.co.uk to ensure you are getting the best deal.

Meanwhile, keep an eye on deal-finding sites such as HotUKDeals.

Do you have a money problem that needs sorting? Get in touch by emailing [email protected].

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