FAMILIES can grab a free breakfast at a major supermarket this Easter – but you’ll need to use a secret code to claim it.
The offer is available at all 396 cafes nationwide, thanks to a new partnership with Kellogg’s to launch free “breakfast clubs”; over the holidays.
To get your free , all you need to do is ask for a “Breakfast”; at the counter.
You’ll then be handed a bowl of cereal and a portion of fruit, completely free of charge.
The deal runs from April 7 to April 27, while stocks last, and is open to both adults and children.
It’s available every day, so you can go back more than once over the holidays.
Customers can pick from classic Kellogg’s favourites like Corn Flakes, s or, and top them off with either dairy or non-dairy milk.
You’ll also get a piece of fresh fruit, choose from a banana, an apple or an orange, available straight from the café counter.
The offer is part of Morrisons’ plan to support families during the school holidays, when budgets can be especially tight.
Kellogg’s research found that 42 per cent of parents feel anxious about feeding their children outside of term time, while almost two-thirds admit their food budget is stretched.
Morrisons and Kellogg’s first launched the scheme in 2022, and since then more than 22,000 free breakfasts have been handed out to customers.
Chris Strong, Morrisons Café Senior Buying Manager, said: “The breakfast club partnership with Kellogg’s has proved incredibly popular and we’re proud to bring it back again.
“We know this can be a tough time for families, and this is just one way we can help.”;
Chris Silcock, Managing Director at Kellogg’s, added: “We’ve supported breakfast clubs for over 27 years, but there’s a clear need for more support during school holidays.
“We’re proud to partner with Morrisons again to help fill that gap.”;
To celebrate the launch, children from six UK primary schools, each supported by Kellogg’s grants, were invited to their local for a free breakfast and a behind-the-scenes look at where their comes from.
And that’s not the only freebie on offer. Morrisons is also running its “”; deal, where children under 16 can get a free meal with any adult main dish costing over £5.
That offer runs every day, all week, and includes favourites from the café’s breakfast, classics and chippy menus.
