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People say their ‘life has been a lie’ after discovering what the Travelodge logo really is & now they ‘can’t unsee it’

Published on March 31, 2025 at 10:37 AM

TRAVELODGE guests have been stunned to realise the secret meaning behind the hotel's iconic logo.

At first, the red and blue branding appears to be a picture of hills, with a sunset in the background.

Travelodge hotel sign; logo depicts a person sleeping.
A TikToker has revealed the secret meaning behind the Travelodge hotel logo
Travelodge hotel in Stafford.
Gobsmacked social media users declared their lives have been ‘a lie'

However, one TikToker recently revealed that wasn't the case at all – with fellow social media users admitting they had no idea about this either.

The eagle-eyed internet user Louise (@louise_c18) shared her shocking discovery, writing: ”Wait, so you're telling me the Travelodge logo is, in fact, a person sleeping and not hills?

”I was today years old,” the 26-year-old beauty was totally gobsmacked in the caption of the now-viral video.

She zoomed in on the logo to show it in closer detail – and revealed a person on their back, fast asleep.

And it appears that Louise – who's won a whopping 1.1million views in just one day – wasn't the only one unaware of this fact.

Close to 170 people flooded to comments, with a further 8,499 giving it a like.

One person said: ”Now I can't unsee it....”

”My life has been a lie,” someone else declared.

”Now I will never unsee this ever again.. thanks a lot,” a viewer chimed in.

A fourth shared food for thought, writing: ”I've seen that logo a million times but never seen it in that way.

”Imagine how many hidden messages are right in front of us but we can't see them.”

Hidden bear in Toblerone logo

Want to blow your mind even further? One mum was left stunned when son, 9, pointed out ‘'hidden'’ bear in Toblerone logo.

Twitter user Stephanie gave her son his first ever piece of Toblerone on Boxing Day – but it wasn't the delicious chocolate that grabbed his attention, it was the hidden picture in the logo.

The observant little boy noticed there isn't just a mountain on the packaging, but a bear too.

Hidden amongst the two-tone snowy mountain appears a bear stood on its hind legs – and once you spot it you won't be able to un-see it.

Stephanie took to Twitter to share this revelation writing: “My son had his first Toblerone today. ‘What’s the bear for?'

“Me: ‘what bear?'

“I was today years old when I found out there’s a bear in the Toblerone logo.”

She then pointed out the reason for this hidden animal in the picture, tweeting: “Toblerone comes from Bern, Switzerland. Also known as the city of bears. 🐻 🇨🇭”

The famous triangular chocolate originates from the Swiss capital Bern.

It's also known as the ‘City of Bears'.

The Toblerone logo incorporates both the mountain and a bear – displaying its Bern roots.

It turns out that the hidden bear was right under our noses the whole time
Hidden amongst the two-tone snowy mountain appears a bear stood on its hind legs – and once you spot it you won't be able to un-see it
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