THE UK’s top seaside towns to move to in 2025 have been revealed â and a trendy coastal hotspot home to a “national treasure” beach lido takes the crown.
A new study has crunched numbers from house prices and salaries to weather and Wi-Fi to uncover the best places to enjoy the good life by the sea.


in has officially claimed the crown, scoring a near-perfect 98.83 in the Relocation Index.
With sunny skies, decent , and reasonable prices, it's no wonder this trendy town has topped the charts.
The seaside favourite boasts, 1,846 hours of sunshine a year, average house prices just over £333,000, and fast broadband speeds of 210.1 Mbps.
Locals expect to earn around £32,415 annually.
They say it’s the perfect blend of old-school seaside vibes and new-wave cool.
Nadine Morriss said: “We’ve got the beach, we’ve got independent businesses, and there’s just this amazing community feel.”;
In second place is Whitby, famous for its cobbled streets and dramatic coastline.
It offers a whopping £77,528 average salary and house prices around £306,000, plus almost 1,500 hours of sun a year.
Rounding out the top three is Whitstable, another Kent gem, priced for its charm and strong relocation score of 90.53.
Fishguard, a charming town in , has claimed sixth place on the list of most desirable locations with a score of 83.33.
The study by by relocation experts My Baggage found residents enjoy an impressive 1,663.62 hours of sunshine annually, an average salary of £57,542, and relatively affordable housing, with the average home priced just over £293,254.
Coming in seventh with a score of 83.3 is in
Known for its vibrant atmosphere and coastal charm, the city basks in 1,670.78 hours of each year.
However, property comes at a premium, with the average house costing £474,403.
Portpatrick stands out for affordability, with averaging just £142,305 â the lowest of the list.
Meanwhile, Llandudno offers the highest median salary at a surprising £85,050.
At the pricier end, Aldeburgh commands hefty house prices (£737,916) despite a modest average salary of £25,371 â but still earns its spot for beauty and quality of life.
Paul Stewart, CEO of My Baggage, said:
“Margate leads convincingly as the UK’s premier coastal relocation destination for 2025.
“It hits the sweet spot between cost, connectivity and coastal charm.”;
He added that Kent’s strong showing, with two towns in the top three, cements its growing status as a top spot for seaside living.

