BRITAIN'S best-selling car has been transformed into an EV and offers drivers a “huge incentive” to switch.
hopes Puma Electric will and is launching its Power Promise to ease the transition.
Every buyer will be given a free home charger along with credit from to cover up to 10,000 miles.
That adds to a free five-year service plan including EV towing, and an eight-year, 100,000-mile warranty for the battery and high-voltage components.
It comes after the regular Ford Puma was crowned thelast year – and it's back at the.
Ford's EV range already includes the Mustang Mach-E, Explorer and Capri – though the smaller and more affordable Puma, it is hoped could be a market game-changer.
Catherine Blee, Ford UK’s passenger vehicles sales boss, said: “The Puma has been the best-selling vehicle in the UK for several years, and we have customers who really love that car that have been waiting for an electrified version.
“There are also some of our Fiesta customers who have been waiting for this vehicle.
“Our dealers are really excited: they think this is the game-changer for them in terms of EVs. For some buyers the upfront cost [of going electric] can be a deterrent, but when you can charge at home the total cost of ownership story is really compelling.
“So with this new scheme we think we can tap into a group of customers by providing a real benefit.”
She added that a survey had found 25 percent of potential customers were put off by perceived complications of switching to electric.
“From a customer perspective, having a really compelling offer will help overcome some of those perceived barriers to entry, such as the cost of a wallbox and how to get it installed,”;she said.
“There are so many anxieties and concerns driven by the myths that are out there, so we want to help people thinking about making the move, and hopefully win over some doubters.”;
Ms Blee went on to say that the new incentive scheme runs alongside agreements with dealers to better explain the total cost of owning an EV.
She said: “We know that the next wave of EV customers, the early majority that come after early adopters, are really data-driven individuals, so we can persuade them with a total cost of ownership story.”
“We’re talking to dealers to give them the tools to explain that to customers.
“We’re also working on dialling up test drive opportunities, because we know once people get in a test drive of an EV they’re really surprised by how well It drives and how easy it is to switch.
“We’ve gone from having just the Mustang Mach-E to having four EVs in dealerships, so we’ve done a lot of work.
“We’ve been able to make sure we have the right training in place to support dealers with the knowledge that they need, which helps them assist customers in making the right decisions.”
BEST-SELLING CARS
Despite a slow start toat the beginning of the year, March has seen the Puma's sales skyrocket.
March has been a great month for car sales generally as it has been the best third-month for new car registrations since 2019.
However, despite this boom in car sales, there were no models in the top 10 most bought .
EV sales have risen by 43.2 per cent buthas continued to battle with lackluster sales.
